It has become widely recognized that social media can have negative impacts on an individual. Many people have opted to unplug or limit their time. Our phones even provide a breakdown of how much time we spend on our phones and on which apps. Recently, however, I have found myself defending social media. Now hear me out – over the last few years I have made a conscious effort to shift my content to be more educational. I have found that the availability of educational pages and accounts have increased, making this diversification easier.  Climate change and sustainability have always been important to me, and now, I have found a new way to stay informed.  

I consider sustainability to be more of a lifestyle than a passion, but I suppose it kind of ends up being both. Through social media, I now have access to all kinds of informational accounts ranging from ways to reduce one’s waste to information about the fashion industry’s detrimental impacts on the environment. I even get weekly updates on “environmental wins” around the world. I first became cognizant of the fact that my social media had shifted to being more of a resource than a social network when my boyfriend, who was on a social media hiatus, found himself less in the loop on topics important to both of us. We began to discuss the pros and cons of social media, and there I was, defending it. Social media has the capability of being a powerful tool to exchange information; however, as Uncle Ben once said“With great power comes great responsibilitySo, two rules I try to follow when using social media are:  

  1. Fact check. When learning something new, do some additional research to verify that the information is factual.  
  2. Consume consciously. This applies to both the type of content and amount of content one is consuming. Be mindful, take everything with a grain of salt, and be sure to experience real life as well.  

Here are some accounts that I enjoy following that I have found helpful in my pursuit of living a more sustainable life. 




Jill Roth | P. Eng, ENV SP

Note from the Author: Joining the luuceo team has forced me out of my comfort zone in all the best ways. In a short time, I have been able to contribute to the engagement side of the business that is not typically my “jam”. Particularly our podcast for International Women’s Day, and now writing a blog.  



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